‖Selling Instead of Marketing
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时间：2006-8-7
By targeting its marketing strategy on analog wireless sales in Asia, Motorola fell behind Nokia and Ericsson in digital wireless. It got rid of what it had, rather than keeping its U.S. customers by creating more genuine customer value. Its customer went digital, and left Motorola behind.
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"Marketing is not the art of getting rid of what you have, but of creating genuine custome
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