‖What Not to Do
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时间：2006-8-7
This pearl deals with three marketing challenges that Sears has failed to meet. It has not come to terms with mass retail distribution, instead of traditional retailing. It failed to seize the opportunity of e-commerce. It did not anticipate the power of super brands in its retail segment.
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Sears, Roebuck & Co. is moribund. In the retail banner year of 1998, Sears grew only 0.1%
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