‖No Marketing in the Business Design
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时间：2006-8-7
Motorola gave Iridium a business design that doomed it to failure. There was no customer voice in the ensemble of technology, manufacturing, advertising, and sales.
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Analysts will examine the entrails of Iridium for years to come in order to understand all the reasons why this bird could not fly. There will be rich lessons for every field of management - finance, marketing, techn
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