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‖Business Marketing 201
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Today Wal-Mart builds its profitability by compelling its suppliers to demonstrate lowest total cost. Tomorrow's growth will extend the discipline of business marking to consumers.

  Who is the largest private employer in the U.S.? Wal-Mart. At annual sales revenue of $165 billion, the company commands 6 %of U.S. retail sales, excluding autos and boats. Its daily movement of goods



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